Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

Dave's Blog

Where Does Your Marketing Lead You?

One of the challenges that businesses of all shapes and sizes need to overcome from time to time is figuring out what they really want their marketing to do and say… Here’s what I mean: By do, I mean, what action do you want the person to take after they have engaged with your advertising? […]

“What Does Success Look Like?”

That’s the most important question you can ask of your marketing. It isn’t a throwaway or something trite, it is simply the single most important question to ask. Here’s why: If you don’t know where you are trying to get and what you are trying to achieve, you will have absolutely no way of understanding […]

“What Does Success Look Like?”

That’s the most important question you can ask of your marketing. It isn’t a throwaway or something trite, it is simply the single most important question to ask. Here’s why: If you don’t know where you are trying to get and what you are trying to achieve, you will have absolutely no way of understanding […]

What’s The Frequency, Kenneth?

Do you remember that R.E.M. song from the mid-90’s? And, the attack on Dan Rather that spurred the title? Maybe you do, maybe you don’t. But the reason I mentioned it was because it highlights a challenge that a lot of us face when we are working on getting our marketing message out…and that is: […]

What’s The Frequency, Kenneth?

Do you remember that R.E.M. song from the mid-90’s? And, the attack on Dan Rather that spurred the title? Maybe you do, maybe you don’t. But the reason I mentioned it was because it highlights a challenge that a lot of us face when we are working on getting our marketing message out…and that is: […]

So what is the proper role of advertising in your marketing efforts? Well, it does have a role, but it is likely different than you think because when you are marketing a brand and trying to build awareness, advertising is the most ineffective way to deliver the results you are looking to achieve. Why? Advertising […]