Dave's Blog

Make Your Revenue Cycles Repeatable

September 21, 2016
wakemanconsulting
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In my business I like to say that my business development is driven by four key things: Writing Speaking Networking Referrals The challenge for me is often making sure that I do the right amount of each of these activities to generate the amount of prospects that I need keep my business moving in the […]

September 15, 2016
wakemanconsulting
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That’s the key to business and success. I was reminded of that today…

September 14, 2016
wakemanconsulting
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I posted a post on LinkedIn this morning about a really terrible sports business sales email that was forwarded to me. The gist of the post was really WTF?! And, that got me to thinking about what are some of the really stupid things that maybe seem like good ideas to do that are really […]

September 12, 2016
wakemanconsulting
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B2B marketing is something I see confusing a lot of marketers and advertisers…and I am not sure why, even if I have some ideas. For many of us, we were raised in the environment where all marketing and advertising operated in the manner similar to how we might consider business to consumer marketing to act […]

September 10, 2016
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We talk about them pretty regularly, but have you really thought about what one will really mean to your organization? And, more importantly, after you have one…what are you going to do with it?

September 9, 2016
wakemanconsulting
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Do you want to know how you can waste a lot of money really quickly? You can spend a lot of money on branding, marketing, and advertising that doesn’t create an emotional reaction in your target audience. You might think that is the kind of thing that never happens, but you would be wrong. Your […]

September 8, 2016
wakemanconsulting
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The number one goal of any marketing plan or marketing activity is to influence a buyer’s mindset or decision making process. As I write this in early September 2016, a lot of this is playing out on American TV with the different TV ads and talking heads promoting one presidential candidate or another. But in […]

Make Your Revenue Cycles Repeatable

Show up where you are needed…

Stop Doing These Things Right Now! You’ll Thank Me For It!

3 Keys To Maximizing Your B2B Marketing Efforts

What About A Strategic Plan?

Marketing is about creating an emotional reaction

Influence? Really?

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