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Politico takes on the new MLB season…

III. Politico looks at MLB:

Strategy before tactics. 

One Big Thing: When I look at baseball, the big thing I see missing is a coherent strategy:

  • Ambition
  • Targeting
  • Position

Why Does This Matter? Revenue is the number that is touted. 

But the troubles in the RSN businessdeclining real attendance, declining cultural relevance, and declining ratings…all point to real challenges. 

Things that don’t get fixed without a focus on strategy. 

Those are considered decisions around choice:

  • What you will do, but more importantly what you won’t do
  • Who you are attempting to reach, but what they value?
  • Why you over the other alternatives? 

Question to consider: In your own strategy: “What Does Success Look Like?” 

Start there.

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