In years past, I’d done a lot of fighting with folks in the world of marketing tickets and live events around the concept that the ticket was a commodity.
I always hated that folks would fall back on the idea that a ticket was a commodity.
In truth, I felt it did a huge disservice to the product and to the entire experience.
During the pandemic, I’ve gone further in that thinking to the point where I recognize there is no such thing as a commodity in any market.
The truth is that if you work hard enough, you can move almost anything up the value ladder. And, there is always another level of value you can create for any product or service.
But the work is easier to just write things off as a commodity.