4 Ideas From My Conversation with Lifeblue’s Nicki Purcell

I had the chance to talk with Nicki Purcell from Lifeblue last week for a new edition of The Business of Fun.

We covered a lot of ground about leading during the pandemic, rethinking your business, reinventing your business, and a whole lot more.

There’s a lot that we got into but here are some ideas that really struck me as important:

Leadership is all about people:

I jumped right in with Nicki on the way that she has been able to manage her staff during the pandemic and she said a few things that really struck me as super important:

  • People follow people
  • Communication is key to leading effectively
  • In a time like this you have to realize that there are a lot of unpaved roads that you are going to have to navigate

These are all important and in our ongoing conversations or discussions about leadership, they are important to keep in mind.

Your website is an expression of your business to the world:

I liked the way that Nicki talked about the website as the virtual face that you want to show the world.

We covered a lot on this topic, but the biggest thing to me is that the technology has moved so far so fast that we really can do a lot more with our websites now than we can even imagine.

And, it shouldn’t be time consuming or as expensive as we might think.

The way we think about time has changed:

I think all of us have seen a lot of pieces about how we feel like we are experiencing time differently.

Nicki framed it in a way that highlights that this should be a good opportunity for us to rethink our relationship to the things we do, to focus on being efficient and not just busy.

All I can add is “PREACH!”

Our customer journey needs to be realistic now:

We talked about how the buying experience for sports tickets doesn’t typically line up with the expectations that consumers have from buying from other sites and that if we aren’t careful, we can see customers taking an unrealistic customer journey that leads to lower conversion rates and less satisfied buyers.

Nicki explained all the different things that go into giving the customer a buying experience that reflects the world they live in and that is helpful in making folks excited to buy like:

  • Focusing on load times
  • Number of clicks someone might need
  • Add-ons
  • Friction

I really learned a lot from Nicki and I think you’ll dig our conversation. Let me know what you think in the comments once you’ve had a chance to check out our conversation.

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