I’ve been trying to do a better job of keeping the page with ideas for blogs, articles, white papers, and other content full.
Let’s say, I’ve been a lot better because I actually have 10 ideas staring back at me right this moment.
But one is really sticking in my craw right now because it lines up with one of my focuses this year, helping folks create and capture more opportunities.
When I think about creating and capturing opportunities, I think about this idea as the core of a thought with the outside supporting ideas being strategy, sales, marketing, and branding.
In general, I think people struggle with their strategy for a lot of different reasons like all the noise in our lives, the daily demands of business, poor communication, and on it goes.
What I wanted to spend a few minutes on this morning is sharing 3 quick ideas that are almost guaranteed to knee cap your strategy and are ones that I’ve seen on display a lot over the last year or two with my clients.
A really interesting book on this topic comes from Jack Trout.
Jack called focus essential to the success of modern businesses and I think that anything we’ve seen over the last few years likely reinforces that.
In my work, I’ve seen it over and over, folks call me up because they have too many ideas, or they find themselves bouncing from idea to idea, or they just feel like they are spinning in place…
All of these typically point to a lack of focus.
Focus is essential because all strategy is about making choices and the most important choice is often what not to do.
If you don’t know what you aren’t going to do or what you are going to do, your strategy is going to suffer.
Number two, successful strategy takes a commitment to it.
Maybe you won’t be surprised, but there are a lot of businesses that come up with an idea, a plan, a direction, and almost as quickly as they spend time on this direction…they come up with a new one.
In thinking through your strategy, you have to know whether or not you are committed.
Commitment in the case of strategy means setting yourself some goals, milestones, and touchpoints that show you are moving in the right direction and not just finding that you don’t turn your whole business around in a day or two, so you quit and start down a new road.
Finally, you have to be consistent.
You have to know where you are going. You have to know that you are going to do the work necessary to achieve the goal with a clear system of goals to point you towards whether or not you are heading in the right direction or not.
After that, you have to show up and do the work every day.
I’d have to go back and look at when I started doing this newsletter, but it is years. Every Sunday, never miss one…even the holidays.
The same goes with all the other activities that are part of my marketing plan.
It also includes my sales efforts.
Every person needs to think about what steps they need to take to achieve strategic success.
And, chip away at them consistently…if that’s daily, weekly, or some other measure.
Your strategy depends on it!
There are obviously a lot more reasons that people fail with implementing their strategy, but these are the three that pop up most consistently in my work.
Where do y’all struggle with strategy? Let me know!