3 quick thoughts on the Qcue & AnalytixLive Partnership

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One of the things that I’ve been keen on exploring with organizations around the world this year is how to better create and capture opportunities.

So when Qcue COO, Derek Palmer, started talking with me about the potential of a partnership with AnalytixLive, I did some investigating of the idea and came away with a few thoughts that folks in the performing arts might hold close as they investigate this partnership as part of their marketing and sales mix.

Dynamic Pricing is a great opportunity for organizations in the arts: 

There are organizations in the arts offering dynamic pricing, but with any new or emerging technology, people don’t adapt to new ideas in a straight line.

Having someone like Qcue offer their services to the arts is a great opportunity for dynamic pricing to reach a wider audience.

As Sean Kelly from Vatic mentioned on my podcast, you can capture a great deal of revenue by offering dynamic pricing and this extra revenue is essential to survival and growth in today’s competitive entertainment market.

Between the things that Qcue have achieved with sports organizations around the globe, the examples from Disney and Vatic, having dynamic pricing take a more prominent position in arts organization’s marketing and sales efforts is a great opportunity.

Tools to make data actionable are advancing rapidly: 

Looking at the work that AnalytixLive is doing, they are working hard to turn Big Data into actionable data.

If you’ve been following along with me as I’ve discussed this idea around the world, you’ll recognize that one of the big challenges that I’ve always been pointing to is that people love the data but not too many folks are able to turn their data into actionable insights.

This is one of the reasons that I am a fan of Activity Stream and their insight engine because it enables folks to make better decisions with the data that they have access to and turn data points that might be unnoticed into opportunities.

This partnership between AnalytixLive and Qcue is another step towards a future where people move beyond just saying, “we need data” to actually being able to turn that data into usable insights and actionable takeaways.

Collaboration is King:

One thing I love is when smart organizations come together to support each other.

I’ve been a fan of saying in my workshops that “I don’t have all the answers, but I have a lot of questions”.

This is the way I think about partnerships as well. No one organization has all the answers so if you can get more folks working in a smart and dedicated manner to tackle issues, you are likely to get better outcomes and better products.

In the case of Qcue and AnalytixLive, I think you can see how collaboration will provide new and improved value to organizations in the arts.

What do you think? Let me know in the comments!

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