I hosted a panel at Tuesday’s INTIX in NYC that included Gabe Johnson, Martin Gammeltoft, and Angela Higgins.
We had a pretty great conversation for 90 minutes and I don’t know if we solved the challenge of discounts, but we did have a lot to discuss.
Here are my 3 top takeaways from the session:
1. You need to understand “why”:
Why are you discounting?
Why are you discounting now?
This came up a few times and I think it helps you to frame what you are doing and what you hope to achieve.
2. Strategy needs to be a priority:
We get overwhelmed, we get overworked.
We make poor decisions.
This is why we have to force ourselves to step back, catch our breath, and be strategic.
3. Discounting is always about your ultimate pricing strategy:
I’m not saying don’t discount.
I am saying, don’t discount without thinking about your whole pricing strategy first.
Did you come to the session?
What did you takeaway?