Yesterday, I shared my 3 words for 2020:
Today I wanted to share a few of the areas and ideas I’m heading into 2020 with my eye on:
All strategy is marketing strategy:
Last night, I shared a post from my colleague, Collin Lewis, where he talked about the nature of marketing and strategy for small businesses.
In thinking about where I add value for my clients and the people that follow my work, I realized that I’ve moved past the point where everything was all revenue, all the time.
And, I realized that the most important thing I can help people see is how to make the right decisions and how to take the right actions.
In that vein, I’m going to spend a lot more time focusing on strategy and how strategy translates into marketing success, sales success, and business growth.
Creating and capturing more opportunities:
I’ve always felt that marketing in the wrong hands devolves into a bunch of BS.
The goal of marketing is simple: I need you to take action at some point.
- Buy something from me
- Vote for me
- Give me money
- Agree to my position
In short, marketing is about creating and capturing opportunities to create change.
I’m going to spend a lot more time focusing on what that looks like and how you can differentiate between what is a marketing challenge and what is a sales challenge.
The power of being proactive in your business efforts:
I feel like the 2010s was too much about waiting on inbound stuff, or trying to go viral, or not going on the front foot.
I don’t know if I ever bought it, but I think we really need to spend a lot more time focusing on going to the front foot.
The front foot is a soccer term that means to be attacking.
If you have seen my elementary school soccer team, you will know that we talk about the 3 Ps: passing, pressure, and possession.
Pressure is key.
It is a good thing and by going out and attacking what you want, you create opportunities.
In looking at my 3 words and this list, I see some similarities like a focus on action and opportunity.
What are y’all thinking about?