Earlier this week, Patrick Ryan tweeted out that Vivid Seats and StubHub were rolling out loyalty programs.
Why does this matter?
Because it is a best practice in other industries and American companies still haven’t really done a great job with it.
Also, as customer acquisition costs continue to increase, getting someone to stay in your ecosystem will become more and more valuable.
I cover this story and 4 more in my new newsletter: “Talking Tickets“!
It is 5 top stories from the week that was and why you should be paying attention to them.
It is free! Comes out every Friday morning and gives you something think about over the weekend.