I read a lot of books.
And, I try to read widely.
Over time, you find yourself thinking about the books that had the most impact on you and your way of viewing the world.
As a marketer, I have a degree in marketing but I think I learned a lot more from experience and books than I did from the course work of my degree.
That’s not a shot at the school work, but more a reflection of the idea that your schooling is just a jumping off point for all the stuff you should be learning throughout your life and career.
But what have been the most meaningful books to me as a marketer? I think it is these 3, but I’m also pretty sure that they will change.
Buy*Ology by Martin Lindstrom:
This book is foundational for me because it talks about the idea that we are driven by emotions and not by logic. Martin lays out in great detail why we are much less rational than we realize and he has the studies to prove it.
All Marketers Are Liars by Seth Godin:
This book is a must-read for marketers, even if you don’t buy into everything Seth teaches.
This book tells you about stories and why they matter. This book also gives you a framework for being a storyteller in the effort to create change…which is really a marketers job: getting someone to do something differently.
Ogilvy on Advertising by David Ogilvy:
Run out and get this book.
This book shows you how David Ogilvy created advertising.
Need I say more?