Lessons From One Year Of Ticketing Podcasting! (Part 1)

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Today marks the 1 year anniversary of my adventure in podcasting: Dave Wakeman’s The Business of Fun.

I’ve learned a lot over the first year and I wanted to share a few of the lessons I’ve picked up from doing a podcast and the guests that have been willing to have a conversation to be broadcast to the world with me.

1. Just get started: 

When Lara Toscani Weems reached out to me about having Micheal Prindiville chat with me, I only hesitated for a few moments because I’d been throwing around the idea of a podcast for a few years with TPC co-founder, Andrew Thomas.

I was worried about a lot of things going in, like:

Would people listen?

Would I be awful?

Would people come on and talk?

The answers yes, yes, and yes.

The big lesson was that you just need to start. You will screw up. You will get better if you keep putting in the work.

2. Don’t be guided by the initial download numbers: 

If I only went by the most popular episodes, I’d only talk with brokers.

That doesn’t mean all the most popular episodes are with brokers, but it does mean that the brokers draw an audience.

Instead, you just have to have confidence in your ability to do something interesting and trust that you will get it right more than you will get it wrong.

If you start just rehashing the things you know will guarantee you an audience, your podcast, blog, or content will be one-trick and you’ll likely get pigeonholed as having only one idea…it is better to explore what you need to learn and trust your audience to follow you.

3. The strength of the podcast has been in the diversity of guests:

I’ve been pretty happy to have on some people that haven’t been widely known in the US but should be like Richard Howle and Martin Gammeltoft.

I’ve also been pretty pleased that you’ve gone along with some of the guests that have a special niche or aren’t necessarily as closely tied to tickets as I might be like Kara Parkinson and Lauren Teague.

Overall, the ability to get great guests and have good conversations has been a real win for me and made doing the podcast a lot more fun.

4. The Business of Fun podcast guests take action: 

I’ve been consistently pleased to hear and see the response to the ideas, guests, and suggestions we make on this podcast.

When Kyle Wright and the Shubert Organization decided to use the podcast as a place to advertise the launch of their accelerator program, I had no clue that BoF listeners would be one of the biggest groups of applicants to the program.

I’ve had many people mention to me about hooking up refund protection for their organizations and you’ve bought, clicked, and engaged with books, links, and posts.

5. A good conversation isn’t a given:

I’ve had one or two stinkers.

But the lesson I’ve learned is that if I think we are having a good conversation, the audience often is enjoying the conversation as well.

That out of the way, there are no guarantees and having a good conversation takes a lot of work.

Which leads me to the lesson that to be a good podcaster, you have to work at it, be interested in the people you are talking with, and not be afraid to have a point of view.

These are the first 5 lessons from my podcasting year. I’ll also share some of my favorite podcasts and favorite lessons learned in a few future blog posts.

Has the podcast taught you anything in the first year?

Do me a solid, if you like the podcast: share it with one friend. 

Also, coming to DC for the FTC’s Online Ticket Workshop? I’m doing a 2-day wraparound event on June 10th and June 12th with Eric Fuller. We will help you identify talking points, action items, high-value conversations and a lot more at this two-day special event. There will also be dinner and networking! So sign up now! Sign up today and send me your receipt and I will throw in a one-hour coaching session! 



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