If I were starting a modern MBA…

In Uncategorized by wakemanconsultingLeave a Comment

I think I would start with a reading list of things that you need to know or think about going into the course work…

I don’t think this is comprehensive, but here are 5 books I think we should all take a look at:

The Essential Drucker by Peter Drucker

Peter Drucker was the father of modern management and this book gives you an overview of his thinking and ideas from different points of his career.

You get management by objectives, marketing, strategy, and a lot more.

Thinking In Bets by Annie Duke: 

Decision making and risk are at the heart of modern business.

Risk is also something I think people feel like they can avoid…but you can’t.

This book is the best book I’ve read recently about risk and taking the right risks.

Permission Marketing by Seth Godin: 

This book is about marketing to people that want to be marketed to.

I know there is a gap in Seth’s work now about the role of marketing to mass markets, but the core idea here is that you have to create some sort of asset that allows you to market to the people that are most aligned with you and your organization.

Zig Ziglar’s Secret of Closing the Sale: 

I don’t think many schools and MBAs teach sales or nearly enough sales.

While I think Zig’s references and the book itself can be a little dated, I think that this book provides a really great foundation to lead you towards selling as a professional vocation.

From here you can jump into books by Brian Tracy, Anthony Iannarino, and many others.

The Little Big Things by Tom Peters: 

Tom Peters is known for one word EXCELLENCE!

This book is illustrated in a way that shows that companies can chase excellence, be excellent, or fail to be excellent.

This is just the start of the books you should read in my MBA.

What are some of your favorites?



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