Does it need one?
I’d say yes.
You need one that is simple and shows the way for the direction your business is heading.
Peter Drucker said the best ones will fit on a T-shirt.
This is important because you need a guide for your decision making process.
For me, I also like to think about using marketing to create positive change.
But the revenue side has always meant that by teaching people how to make more money, I’m helping them buy their freedom.