5 things that work in marketing today…

In Uncategorized by wakemanconsultingLeave a Comment

I had an extended conversation about marketing today and it got me to thinking about what works and what doesn’t work right now:

  1. Specificity works.
  2. Consistency works.
  3. Clarity works.
  4. Understanding a customer as a starting point works.
  5. Word of mouth works.

You might ask, what doesn’t work…and that’s fun to think about too.

  1. Scattered focus doesn’t work.
  2. Messages that try to be everything to everyone don’t work.
  3. Trying to use data to make every decision doesn’t work.
  4. Thinking every market knows what you know and reacts like you react doesn’t work.
  5. Discounts don’t work.

What does your list look like?

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