So is marketing and sales.
So is your strategy.
So is your brand.
The challenge for all of us is to understand what the story of our brand, our strategy, our selling and marketing means in terms of our revenue.
In most cases, revenue alone doesn’t tell you much.
In other cases, it tells you a ton.
The key when you think about revenue is to think about the context that you are putting the revenue into.
Is it based on the person average?
Or something else.
From there, you can figure out what your revenue really means.