I’m looking at Empty Seats Galore on Twitter and I had a podcast conversation with Brett Zalaski this morning that focused on filling a ballpark.
I’m behind in writing lately, but here are 3 ideas about early season baseball and attendance:
- Baseball plays so many games that it is really tough to measure year over year on a week to week basis.
- Baseball is the sport that is likely most accessible through storytelling, but over the past few years that art seems to have been lost.
- Even with blips in the schedule or minor bumps in attention, the long-term trend is that baseball has a cultural relevance issue that boils down to a marketing challenge.
Is baseball any of the following, really?
- Too slow?
- Too dull?
- Too long?
No. But it seems that people have decided that it is.
The better question is how do you create more value for a person paying attention to baseball? Minor League Baseball does it well. So do the Boston Red Sox…why isn’t everyone else?