It used to be that marketing was only about the product or the service, but for the past decade or so, the story has become just as important as anything else.
That’s the magic of the Tesla.
It was never enough just to make a great electric car.
If that was the case, other companies were making great plug-in cars.
Where Telsa wins is in the story.
Telsa isn’t just a great electric car. It is a great car that happens to be electric.
It isn’t just a high-end electric car, but a great electric car that is high-end.
On and on it isn’t the sizzle, but the steak.
Are you paying attention to the story?