Differentiation is the gold standard of marketing.
If you aren’t different, unique, you are a commodity.
So how do you go about solving that issue?
Here are a few ideas:
- Position yourself as the first in your area of focus.
- Own a specific word in your market’s mind.
- Focus on perception.
- Use the emotional, not the logical.
- Contrast yourself to your competition. Duh! Draw the difference out.