5 Ways To Differentiate Your Business…

In Uncategorized by wakemanconsultingLeave a Comment

Differentiation is the gold standard of marketing.

If you aren’t different, unique, you are a commodity.

So how do you go about solving that issue?

Here are a few ideas:

  1. Position yourself as the first in your area of focus.
  2. Own a specific word in your market’s mind.
  3. Focus on perception.
  4. Use the emotional, not the logical.
  5. Contrast yourself to your competition. Duh! Draw the difference out.

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