Sell what others don’t…

wakemanconsulting Uncategorized Leave a Comment


One of the big questions many people ask me about closing “The Differentiation Gap” for their business or for their own personal brand is how can I make a distinction in a world that seems to want to make everyone the same?

My answer may come across as flippant, but I hope not.

My typical answer is that just because everyone is doing it doesn’t mean that it is right.

In that vein, here are a few examples of how you can flip the conversation into your favor and put yourself in a better position to differentiate yourself from your competition.

  1. Focus on outcomes, not activities.
  2. Focus on improvement.
  3. Focus on growth.
  4. Use action verbs, not descriptions.

These are only 4. But the thing you have to remember is that you control your marketing and that your marketing doesn’t have to be for everyone…just the right people.

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