Here are a few things we take for granted as being the absolute truth these days, but have we ever stopped to ask if maybe they aren’t true:
- What if consumers don’t have all the power?
- What if customers aren’t price sensitive?
- What if the customer isn’t always right?
- What if Big Data won’t solve the question of understanding our consumers better?
- What if we don’t have to be doing social media?
- What if the new thing isn’t going to change everything?
These are all questions worth investigating, even if the answers come back that validate your original question.