What if…

wakemanconsulting Uncategorized Leave a Comment


Here are a few things we take for granted as being the absolute truth these days, but have we ever stopped to ask if maybe they aren’t true:

  • What if consumers don’t have all the power?
  • What if customers aren’t price sensitive?
  • What if the customer isn’t always right?
  • What if Big Data won’t solve the question of understanding our consumers better?
  • What if we don’t have to be doing social media?
  • What if the new thing isn’t going to change everything?

These are all questions worth investigating, even if the answers come back that validate your original question.

Leave a Reply

Your email address will not be published.