3 quick ideas…on storytelling

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  1. There’s a lot of wasted attention that people aren’t getting because they just don’t know how to tell their story.
  2. There’s so much outrage and so much to be outraged about that storytelling is more important than ever before.
  3. We always need to remember that we aren’t our market…so we have to tell stories not for us, but for the people we are attempting to sway.

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