Busy Doing…But What?

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Lately, I’ve been picking up a lot of interest in tactics…when the challenge isn’t really the actions that people are taking, but the ideas behind the action.

There is a certain set of “guru” that will advise against all else to just get moving.

Which isn’t entirely bad advice.

But it is all too often provided as the total elixir.

When in most cases, a little more thought is likely needed.

In the past, I’ve heard Alan Weiss talk about “ready, fire, aim.”

Which is a great idea because we can often get stuck on the aim part of the equation.

Then we also hear the exhortation to “crush it” as if the only thing we have to do is to keep throwing crap against the wall:

But what about a better way…?

As a strategist, just doing stuff isn’t and can’t be your only aim.

You can be busy as all get out, doing exactly what you have always done…and you get the same or worse results.

Instead of being busy, I want you to be productive…doing the right things.

Here’s a better formula:

  • Aim: Pick a target
  • Focus: What are 2-3 things you can do that will get you towards your goal?
  • Fire: Take action on 1 or 2 of these actions.
  • Learn: See what worked and what didn’t.
  • Refocus and Repeat: Knowing what you know now, what would you do differently? Now, go!

I think there has to be a happy medium between doing at all costs and thinking at all costs. Because both can be equally destructive, for totally different reasons.

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