6 Ways That The Secondary Market Adds Value To The Ticket Ecosystem

In Uncategorized by wakemanconsultingLeave a Comment

1. Offers the primary side risk mitigation by taking on slow-moving inventory or buying inventory to events that have long lead times where demand might change.
2. Can act as partners for the primary market to help offer them revenue sharing opportunities by reaching markets that they might not have reached before.
3. Additional marketing channels. The secondary market is often more advanced in digital marketing and selling techniques and have a digital footprint that is tough for the primary market to compete with.
4. Introduce your shows to new markets. In most cases, the primary and secondary market have entirely different customers.
5. Data. The secondary market can provide better and more actionable data to partners on the primary side.
6. More varied distribution. By expanding distribution, the primary market benefits by making sure that their inventory is in the most places possible.

Please follow and like us:

Leave a Comment