Yesterday I wrote about the need for you to understand where you are before you do anything else.
After you know where you are, you next need to have an idea of where you want to get to.
We hear a great deal in business and life about goals, and I guess that is what I am talking about here.
In understanding what you hope to achieve with your marketing efforts, you need to make sure that you know where you are going.
What I want to caution you about is that you don’t want to set up a detailed list of actions right away. Because one of the issues with many marketing plans is that they set arbitrary tactical ideas that they become wed to, despite success or failure saying that they should be investing in other areas.
That’s why you set your goal, but you don’t rigidly define your path.
The road to get to your goals is fluid and winding.
That’s the key to not getting trapped in the “I have to…” trap.
As in, “I have to be on Snapchat.”
“I have to be on Pinterest.”
You don’t. You have to take the actions and road that is consistent with getting you where you are trying to get to.
So find out where you are. Then spend some time figuring out where you want to get to.