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dave@davewakeman.com
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All Great Marketing Begins With “Why Change?”

 

I’ve been thinking about this question a lot lately and coming up with the idea about why your prospect or client should change should be the one that drives most of your marketing.

Here’s a short list of ways that you can advocate for change:

  1. Better margins
  2. Change in the market
  3. Change in the way that your consumers use your product or service
  4. Their business is faltering in some way
  5. New or changing technologies that make the theory of the business different
  6. Competition has an advantage in an area that you can’t compete against

These are just a few ways, but hopefully they spur you forward.

 

 

 

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