I wrote a long blog on LinkedIn today about price not being the reason that tickets aren’t selling the way that organizations want them to.
I think in most cases salespeople and marketers will fall back too readily on the idea that price is the real objection and that the quickest way to win a sale is to drop the price.
The truth is that in almost every case, price isn’t the thing.
The objection comes due to value.
And, value can be improved.