- Not focus on the customer.
- Try to squeeze out of every interaction at the detriment of the long term value of the customer.
- Try to water things down to the lowest common denominator.
- Not think that their monopoly on your attention will ever fade and act accordingly.
- Not create exceptional products or experiences.
- Think that cheaper is better.
- Are all the same, only different.
- Think that anything different is a threat.
- Do everything they can to avoid the truth.
- Don’t really plan ahead.
- Don’t think about the long term.
- Overreact.
- Spam.
- Aren’t worth criticism.
- Should be ignored.
- Define themselves against whatever the flavor of the day is.
- Not have a path for the customer to travel.