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dave@davewakeman.com
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What If My Strategy Isn’t Working…

I think we all confront that question…

The thing about our decision making process is that we have to be prepared for that eventuality. 

In marketing, it has been likely that I have done some things that haven’t worked…but I have learned just as much from that which didn’t work as I have from that which has worked. 

Ultimately, I think working or not working is defined by the ability to handle the uncertainty. 

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