Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
(Sat - Thursday)
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

What Are You Really Saying?

Recently I was on the TV talking branding the CBC…and Alex Morgan asked me about the marketing “toolbox." 

To put it lightly, I am no fan of the term "toolbox.” Partly because while we all have basics and outlines that we follow, too often these kinds of things are excuses to lazy thinking, cookie cutter outcomes, and poor messaging. 

As marketers and business people, it is really important to think less about the tool kit that you are bringing to your work and think about the importance of having something to say.

Leave A Comment

X