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dave@davewakeman.com
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The art of the dodge…

 

Doing things the way you’ve always done them is a dodge.

Falling back on the old metrics of success is a dodge.

Saying, “that’s the way it is.” That’s a dodge too.

Unfortunately, for too many of us, dodging the tough decision is the easy way out.

Its very difficult to change from a business model built around outdated selling and marketing techniques because the new measures of activity may be tougher to manage for, tougher to quantify.

But that’s what our businesses and our economy demands right now.

The real wages have been on a steady decline for the last 40 years and we have seen that without some sort of differentiation for your skills, you have become pretty much a commodity.

That’s why the dodge doesn’t work.

The dodge doesn’t allow you to grow.

The dodge doesn’t allow you to embrace new thinking.

The dodge is your enemy.

How are you going to stop dodging?

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