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Intersections with value

Businesses find themselves surviving, thriving, or failing at the intersection of three points…

Strategy

Messaging

Operations

If you were to draw a straight line and label the bottom low value and the top high value, you would see that the organizations that are doing well have these three functions meeting higher up the value scale. 

By the same token, if you find that these three functions meet somewhere lower down the value chain, results will look much different. 

And, in some cases, you find that they may not be intersecting at all. 

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