Innovation is a word that gets thrown around a lot lately.
For good reason, none of us want to be seen as the laggard in our industry. No one wants to be behind the curve in coming up with new ideas.
Unfortunately, real innovation seems to have slowed lately.
We used to breathlessly wait for a new iPhone that promised something radical and new.
Attending live events was often a chance to engage new technologies or new experiences, but now its just new seating areas and updated menus.
The thing is, real innovation is what drives value and competitiveness.
If you are doing the same thing that everyone else is doing, you are falling behind.
If you are not adding new features, new ideas, and new capabilities that are leaps forward, you are sliding into the realm where you might be a commodity.
Real innovation drives us forward.
But the thing is, it is often too easy to believe half steps are radical jumps…when they are just derivative.