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dave@davewakeman.com
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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

Facts don’t always matter…

But stories always do.

That’s what is and continues to be lost in much of our discussion of fake news, advertising, and other news in our society…

This mythical idea that if you just have one more fact and it will win the day has been thrown around since the dawn of time.

But the truth is, stories are where we have always found our ability to make sense of things.

To win, you need to tell a better story.

To tell a better story, you need to get to the heart of the matter.

What’s really important?

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