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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

3 Card Monty or Consistent?

When I visit clients, I am often inundated with questions about the effectiveness of a particular tactic. 

Too often, any one tactic can have the feeling of a pyramid scheme or 3 card monty if you don’t know what you are looking at and why you are looking at it. 

This is why I speak pretty often on the idea of building a framework for your decisions…

The thing about any one decision is that none of these decisions happen in a vacuum and none of them happen independent of the rest of the world…so unless there is a consistent focus on certain results and concepts, it is easy to get into a situation where you are basing success and failure off of irrelevant measures.

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