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Social Selling May Not Be All Its Cracked Up To Be

I’ve been doing some reading on sales lately and I know the buzz is all about “social selling.” And, I’m a big advocate of finding ways to generate interest in yourself as much as possible so that you don’t have to do a lot of the less successful forms of selling. 

But here is the thing…I’m not buying social selling as the end all of successful selling, nor am I buying the idea that most buying decisions are and can be made without the help of someone that has the job of selling. 

In fact, I think that the fact we have so much more information at our fingertips means that it is even more important that we have smart sales people, or, more accurately, sales guides that work in partnership with our clients and businesses, to make sure that the best questions are asked and the most realistic options are presented. 

This obviously is going to be tough for a lot of people to understand…we have moved from a very much fast paced world to one that is even faster because everything is “on-demand." 

But when you are making big investments, you don’t need to rush them…you owe yourself and your company even greater prudence.

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