I’m reluctant to speak in absolutes, but sometimes certain situations demand it…
One of the areas I find myself working in a lot is politics…and lots of consultants and politicians like to act like they are doing God’s work or that they are pure in their intentions and too clean for the game…
Whatever!
Politics and candidates are products…in some cases well funded, in some cases underfunded.
Either way, remember the message…if you are trying to persuade someone of anything, you are a marketer and a seller.