The first gigantic key to bettering your marketing strategy is to stop thinking about yourself and to starting thinking about the people that you are looking to talk to.
In this way, ask the question “Who?”
Who will read this?
Who will need this advice?
And then ask yourself, “What?”
What do these people need to know?
What do they need to know to achieve?
After that, you will be much better able to begin the process of developing a strategic marketing plan…