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Don’t Confuse Tactics With Strategy

Too often we hear the word “strategy” thrown around in the wrong context. 

Here is a simple way of thinking of strategy and tactics.

Strategy is where you want to go.

Tactic is how you get there.

So when you see a blog post that tells you “Here are 5 strategies for getting X number of new —-” you will know that it doesn’t really tell you anything but tactics and tactics without strategy is just spinning your wheels. 

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