Black Friday got me to thinking about some of the things business try to do to win customers.
After watching the news and reading the accounts of all of the mayhem that seemed to pop up in almost every state at some Black Friday sale, I reminded myself that there are 3 ways that a business can compete in the eyes of a customer and that it is good to compete in more than one, but you have to be superior in one.
The 3 areas are:
Its not essential that you compete on all 3. But you definitely need to beat your competition in one.