I know enough of you have been saddled with bad sales advice. I get it. I am pretty sure that I heard a lot of the same advice when I was a young guy starting out.
But here is something that you can take and keep as a basic of business, if you are following the ABCs of Selling these days, you aren’t closing many sales.
In fact, you probably are finding it more difficult to make sales period.
As a basic of business, you should spend more time knowing your customers and their needs and less time worrying about following some outdated sales scriptures.