One of the big challenges in understanding your revenue generation and the success or failure of any new initiative is by defining your intended outcomes.
I’ve been reading “The Lonesome Dove” series by Larry McMurtry lately and one of the big sections of the first book revolves around Call feeling like all of these highly educated leaders are leading the mission in the wrong direction and that if he were in charge he would put some planning into what he was attempting to achieve.
The same goes for you and me and any revenue operations we are attempting to pull together.
So the key question becomes: “How do you define your success?”
What will happen when you’ve achieved success?
What will be different about your business when you reach your goals?
How will you know you have gotten the results that you are hoping for?
These are the kinds of questions that you need to ask.
Here are a few other things to think about:
1. What outcomes are you looking to produce?
It isn’t enough to just say: “We want more sales.”
You need to spend some time thinking about how many more sales you are looking to get and how you are going to know they are the right kinds of sales.
2. What will you do if things aren’t working the way you hope they are?
Its easy to make a plan, but sticking with it can be tough.
Or, it can be easy to just have a list of tactics that you continue to plug away at, but the real work comes in the way that you are able to take what you are doing and recognize if it is or isn’t working and how that will impact your actions going forward.
So remember, set yourself some goals and outcomes that you are hoping to produce and use them as the guide for your business.