Do you often feel like your marketing and messaging is nothing more than “blah, blah, blah?”
That’s probably something we all deal with at some point.
The fact is that as we are more and more inundated with marketing messages, it becomes more and more important for you to cut out the “blah, blah, blah” syndrome and get into something that resonates with your clients and prospects.
But what can you do?
1. Make it focused:
Not everyone is your target and not everyone is a good fit for your offering. So take a few moments and make sure you are offering something of value to an audience that can use it.
2. “What’s in it for me?”
That’s the big question…not what is in it for you, but what is in it for your prospect.
Does your message scream: “Its all about me!”
Or, is it, “I’m here to help you be better.”
3. Is it consistent?
Have you ever seen someone do something that is out of character or inconsistent with what they usually talk about?
Sure you have.
Is that what your message is saying?
Don’t let what you say be inconsistent with what you are and what you deliver.
Consistency matters.