We are all always looking for ways to make more profitable revenue…not necessarily more revenue, but more profitable revenue. This is often the key between success and failure.
One of the fastest ways to increase your revenue is through incremental sales.
I first learned about incremental sales when I started in nightclubs…and we were had a staff meeting about increasing our per check average about a quarter. The key of reaching that was increasing 1 drink out of every 5 from a well drink to a premium drink and the results was over $250,000 in profit.
For you, that might be a popup at checkout that asks about a product that works with your current offering.
Or, if you are in retail…you know, impulse buys.
Or, if you are in a bar or restaurant setting: apps, premium liquor, attention.
The key is to think about ways that you can engage and improve the client experience in a way that will give you more money!