Are usually your best friend when you are attempting to make a long term change. 

When working on revenue and profitability, the journey to a million dollars is made up of a lot of $1s, $5s, and $20s. 

I like to tell the story that I learned the value of incremental change in the night club industry when I was still in college and we were tasked with finding ways to generate just an extra quarter per guest. 

Which over the course of a year added up to almost $250,000 in almost pure profit. 

When you look at your own business, think about your goals and think about how you can break them down into much more manageable pieces. I think you will be surprised how much 1% improvement can make over time. 

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