I’ve been talking about revenue as the driver of your dreams and your business vision lately.
Which got me to thinking about you:
Do you even understand where revenue comes from?
You probably think it is just a simple act of making sales, but it isn’t quite that simple.
Revenue is built on 4 pillars of your business: operations, strategy, marketing, and sales.
Where these areas align or they don’t, that’s where or why your business produces the revenue that it needs to thrive and to enable you and your organization to achieve their goals.