Vision?

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You have to question any long running business that isn’t founded with some sort of vision. 

Here’s why:

Without vision, there is no true north for the organization to operate against. Without the core value of a vision, decisions are made in a one emergency to another type of situation and it is easy for priorities to be commandeered by the loudest voice in the room or the latest “emergency.” 

Without a vision, you may be getting through, but without the vision, you are really transcending anything. 

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