I couldn’t find the post, but The Sales Blog recently talked about opening opportunities as the key skill in the sales process.
And, I think you can’t refute that because everything we do flows out of our ability to make the first connection.
This piles onto yesterday when I was discussing social selling.
If you combine social selling and connections with opening, I think you can get some pretty tremendous results.
The key thing is that they are connected. The social is used to drive the connection which is used to deliver the open.
If you aren’t hitting up all three, you are missing out on the opportunity to increase your open rate.