When you get started, its easy to think about how to sell to everyone.
I get it, you need the revenue…you need the sales to validate what you are doing.
But the truth is that you have to focus in some manner, even if your focus is on the process.
By focusing on something of your own determination, you have the ability to influence what is going on and control those actions that you can control.
By focusing on everyone, you lose control and end up just like a dog, chasing a car that it won’t know what to do with once it catches it.