The problem with social selling

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The problem with social selling is that if you aren’t careful, it becomes nothing more than surfing the web. 

Like all advances and tools, there are ups and downs to the utility of any one particular tool. 

In social selling, the data that you are using and the research you are gaining, have to lead to conversations…and the conversations have to move you towards a final decision. 

Anything else is surfing the web.

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